You're not failing — you're just flying blind. This 58-page handbook gives you the step-by-step roasting system that helped 83% of home users consistently improve flavour, development, and repeatability.
No more guessing roast levels.
No more wasted $24 Ethiopians.
No more “I hope this tastes right.”
Charlotte Murdoch
Specialty Coffee Roaster
“I burned through 7 bags of a natural Brazil. The guide explained what I was doing wrong in less than 3 pages. Game-changer.”
✅ How to master development without over-roasting
✅ When (and why) to push airflow — or back off
✅ What first crack actually means — and what to do when you hear it
✅ Why your coffee tastes flat the day after roasting
✅ How to log and repeat your best roast ever
✅ What “baked” beans look like (and how to fix it mid-roast)
✅ The 3-part system to finally make flavour repeatable
✅ How to roast like a pro — without buying pro gear
✅ Learn how density and moisture content can affect roasting decisions
✅ Uncover roasting practices for different processing methods and more
✅ Really understand the DTR (Development Time Ratio) and how it can affect roasting decisions
✅ Understand the different roast levels and how colour affects taste
✅ Truly understand how airflow affects roasting and how it can be modulated for different results
✅ Learn about advanced techniques such as 'soaking'
✅ Improve your quality-control systems
✅ Implement a systems and continuous improvement-based approach
You don't need more theory. You need a system that works.
🔥 71% improved roast consistency within 10 batches
🧪 87% reported better understanding of development and first crack
💬 93% would recommend to other hobbyists or baristas
💸 Average savings of $68/month in wasted beans, mis-roasts, and ruined batches
Home coffee geeks
Micro-batch garage roasters
Baristas transitioning into roasting
Anyone who's ruined too many £20 bags trying to figure it out alone
✖ Following someone else’s curve online
✖ Guessing roast level by colour or smell
✖ Watching hours of YouTube and still being confused
✖ Buying “better” gear hoping it would fix your consistency
But without understanding roast development,
you're still gambling.
This handbook removes the mystery — so you can finally roast with confidence.
Verified Review
Specialty Coffee Roaster
“I burned through 7 bags of a natural Brazil. The guide explained what I was doing wrong in less than 3 pages. Game-changer.”
Verified Review
Engineer & Investor
'Delivers what it promises without exception! Their roasted coffee is truly exceptional - the Nicaraguan blend is so smooth with its sweet and citrus notes coming through perfectly and wonderfully rounded off with a comforting aroma of freshly buttered toast, its truly delicious!
Verified Review
Green Coffee Buyer
“I’ve read books, forums, followed curves… this is the first thing that actually taught me how to connect flavour to what I did in the roast.”
Verified Review
College student & part-time worker
'Just had the best coffee. Excellent taste, good work fella!'
All taxes included
Full 58 Page Master Roaster's Handbook
BONUSES: Coming soon! (Email for access)
BONUS 1: Rost Log Template
BONUS 2: Roast Curve Tracker (with RoR & DTR Calculator)
BONUS 3: Recommended Gear List (Budget & Pro)
BONUS 4: Best Online Communities
This handbook takes you inside the world of master coffee roasters, revealing why conventional roasting methods may be limiting your flavour potential—and your profits. Discover time-tested techniques used by industry pros to elevate roast quality, and build a loyal customer base. You'll get step-by-step guidance on mastering profiles and really understanding what happens during a roast.
Absolutely. We’ve designed it for anyone who wants to take control of their coffee roasting, whether you’re a complete beginner or have some coffee experience. The guide explains everything in clear, simple terms with actionable steps anyone can follow.
Not at all! Many of the strategies we share are suitable for any budget. You’ll learn techniques that you can start with a simple setup and grow over time.
Some changes, like implementing a proper development time ratio, can bring instant improvements, while other more challenging techniques work over time. With consistent action, you’ll likely see noticeable improvements within the first few weeks.
Yes, definitely. This guide provides insights into strategies used by the top 1% and goes beyond basic methods. You’ll learn systems to enhance your current coffee roasting and uncover areas where you might be losing quality without realising it.
Along with the main guide, you’ll get a digital roast log, a DTR and RoR calculator, a recommended reading and equipment list and more! Simple email [email protected] to access.
Great question! This guide brings everything together in one place, with actionable steps and insider strategies that are often scattered across multiple sources. We’ve condensed years of coffee wisdom into a single, easy-to-follow guide to save you time and effort.
While we can’t offer refunds on digital products, we’re confident in the value this guide brings. The strategies inside are designed to help you grow your understanding and practical skill—many users report getting more than their money’s worth within days of implementing the tips.